Francisco Miguel Trigueiros

"There is nothing more constant than change, and with change comes opportunity."

About Me

With almost a decade of global marketing and strategy experience, I have a proven ability to deliver increased market share through designing, building and executing disruptive marketing strategies.

In the past three years, I have launched 10 medical devices globally which have proved to be industry changing. Managing products from concept to distribution to the customer is a journey that is engaging and has prepared me for the next challenges.

While I drive to perform and contribute, I have been told that I inspire and bring the best out of others as well. Leadership style is a vital component of organizational success. I have found the most success by creating an openly sharing and approachable environment — where brainstorming is encouraged — and then synthesizing all the information into the best decision.

I have a strong background in creative implementation of key messaging, strategic project planning, thought leadership, media relations, and an array of other marketing expertise. This expertise has abled me to take a customer or consumer problem, break it down, and build a cohesive and commercial solution that delivers a positive and measurable result to the company.

I’ve had the opportunity to study, live and work in different countries, I’m fluent in several languages, and I have an innate ability to connect with consumers and industry leaders with enthusiasm, energy and passion.

My Value Proposition:

✦ Developing go-to-market plans that fit an overarching sales strategy.

✦ Overseeing management and delivery of multiple strategic and disruptive marketing projects.

✦ Bringing in projects on time and below budget.

✦ Leading and motivating teams while communicating effectively across all stakeholder levels.

✦ Being proactive and driven to perform beyond expectations.

Let's connect.

Experience

Explore my professional history and get to know the companies I worked at and the roles and responsibilities I've been assigned. Click to see more.

2015Present

Siemens Healthcare | Ultrasound
San Francisco Bay Area, USA

Managing Director of Global Product Marketing

20122015

Siemens Healthcare |
Molecular Imaging
Chicago, USA

Sr. Global Product Marketing Manager

20102012

Siemens Healthcare |
Molecular Imaging
Chicago, USA

Global Marketing and Strategy Manager

20072007

Studio-solution.com, Ltd
London, UK

Project Manager
Marketing & Sales

20o92010

Siemens Healthcare |
Health Services
Philadelphia, USA

Global Strategic Business Developer

2015Present

Siemens Healthcare | Ultrasound
San Francisco Bay Area, USA

Managing Director of Global Product Marketing

20122015

Siemens Healthcare |
Molecular Imaging
Chicago, USA

Sr. Global Product Marketing Manager

♦ Drove the global marketing of 12 Nuclear Medicine products leading to a 5% increase in orders and 4% increase in revenue

♦ Successfully launched 4 revolutionary product lines such as the
Symbia Intevo capable of improving cancer detection by 32%

♦ Turned around a product’s negative market perception and made it
into one of today’s bestselling offerings for Siemens Molecular Imaging

♦ Responsible for product naming and pricing, market and competitive share analysis, product roadmap development and sales forecast

20102012

Siemens Healthcare |
Molecular Imaging
Chicago, USA

Global Marketing and Strategy Manager

♦ Had the opportunity to manage multi-million dollar international
strategic partnerships such as the introduction and distribution of the world’s first Alzheimer’s disease imaging solution with Eli Lilly

♦ By performing in-depth data analysis of several market reports, lost order statements and factory databases, was able to develop a new market share model that improved market transparency and visibility by 20%. This resulted in new key business metrics that become part of an executive monthly dashboard


20072007

Studio-solution.com, Ltd
London, UK

Project Manager
Marketing & Sales

♦ My main responsibility was to lead the e-marketing project team,
combining marketing concepts with Search Engine Optimization (SEO) expertise

♦ Worked closely with customers and business partners, negotiated new
contracts and actively participated in sales activities

♦ I progressively was provided more responsibilities as I executed my
responsibilities, eventually receiving the status of Duty Office Manager
a result of excellent work performance

20o92010

Siemens Healthcare |
Health Services
Philadelphia, USA

Global Strategic Business Developer

♦ Active role in the business development of Siemens first cloud-based
service analytics solution that leveraged millions of patient
electronic health records to derive meaningful use data to
support physician decision making

♦ I supported the business and strategic deployment plan to separate the
Knowledge Data Mining unit from the Imaging business and
integrate it with the Siemens Healthcare IT business unit

Education

See where I spent time studying and gained early knowledge to prepare for my professional life. Scroll for more details.

20162016

Stanford University

Executive Strategic Marketing Program

20082009

MBA (Masters of Business Administration)

HHL - Graduate School of Management | Leipzig, Germany

Major: International Strategy

20032008

Licentiate of Arts

Universidade do Minho | Braga, Portugal

Main fields of study: Foreign languages, Economics and Management, Law and Natural Sciences and Technology

20062006

Russian Studies

Lomonosov Moscow State University (MSU) | Moscow, Russia

Study abroad program in Moscow, Russia

20062006

Russian Studies

Saint Petersburg State University | St. Petersburg, Russia

Study abroad, St. Petersbourg, Russia

Testimonials

Hear what some of my clients and colleagues have to say about me after working together on various projects throughout my career. The feedback below was provided via reference letters or LinkedIn recommendations.

Guy Cimon

National Business Manager - Siemens Canada

I have the pleasure if working with Miguel in his role as senior global marketing manage for our SPECT product line. Miguel is a stellar individual who is creative and thoughtful. He is always available to help out regardless of his workload. Miguel listens to other peoples point of view and always offers pertinent advise. I have always been impressed with his work ethics, strategic mindset and positive can do attitude.

Christina Spottiswoode

Manager Sales Education and Strategic Projects at Siemens Molecular Imaging

Miguel is an intelligent, creative, ambitious and extremely hard working individual with strong business acumen and a highly tech savvy inquiring mind. In the three years I have worked with him at Siemens he has successfully led the product marketing for the SPECT and SPECT/CT portfolio with a strong vision, including several industry changing product launches. Miguel is an exceptional public speaker who can easily motivate and inspire a global sales team, he takes a keen and active interest in the development of his colleagues, and his experience in strategy, marketing and sales positions him well for future leadership roles

Christian Rummel

Executive Director & CFO of Siemens Ltd. India

Miguel combines knowledge with great passion for what he is doing. Best example is how he drove successful product launches, motivated all stakeholders, worked out the selling propositions and finally took center stage in presenting the products exciting the sales team and customers. He very well understands the need for a healthy business case and often reached out to me to discuss. In my new role I am very happy to continue this dialogue as Miguel's Mentor.

Alexander Zimmermann

Vice President of Siemens Healthcare

I had the honor to work with Miguel between February 2012 and April 2014, during his role as the Global Marketing Manager for the Siemens Molecular Imaging SPECT product portfolio. As the Vice-President of the Marketing and Sales group, I worked closely with Miguel, where I found him to be consistently over-achieving our ambitious goals, tackling all assignments with the highest quality and a contagious smile.

His passion for innovation, drive and willingness to succeed are outstanding and were by far the highest in a team of 150 sales and marketing experts. His personal dedication and uncompromising commitment to the
success of the Siemens Molecular Imaging business, did not go unnoticed by me and the other members of the executive staff that jointly decided to nominate Miguel to the Siemens elite Corporate Top Talent program.

During his tenure, we saw an impressive 9% increase in our global market share elevating Siemens the number one vendor in his area of responsibility. This impressive increase in market share was a direct result of sales and marketing initiatives that Miguel strategically planed and timely implemented. The highlight of his efforts was the successful launch of a complete new product line in 2013 that resulted in excellent sales and customer feedback.

Miguel is clearly a self-starter, very intelligent, and works extremely well with cross functional teams and we would have loved to see him stay with our organization. Let me be clear that he is available for new
challenges and opportunities only because of his desire to grow further; I personally would have offered him a leadership role within my team.

James Cook

Chief Operating Officer, North America at Advanced Accelerator Applications

I have known Miguel for 5 years. He is extremely hard working, reliable, and passionate about reaching top performance. I have now seen him in two instances take new jobs that were initially different than his past experience, and quickly ramp-up to be an elite performer. He would really be a "can't miss" prospect for any prospective organization

Mike Rittman

Director of Sales Education, Toshiba Medical Systems

I worked with Miguel for several years when he was the Global Marketing Manager for SPECT and SPECT•CT at Siemens Molecular Imaging. Miguel is extremely intelligent and hardworking. He was never afraid to take on large responsibilities and never quit until the job was completed the correct way.
Additionally, Miguel takes feedback seriously and was always looking for ways to improve himself and expand his skill-sets. Miguel is the type of person I would want to have on any team that I manage

Alvaro Gonzalez Espinar

Sr Software Test Engineer - Quality Assurance at Citrix

Francisco Miguel and I worked together at a start-up data mining imaging group within Siemens Healthcare. During this time I was a first-hand witness to Miguel's passion, professionalism and dedication to help making this venture a success.

Miguel makes things happen. He is quick at understanding what needs to be done and can very easily communicate them to the rest of the team.

His creative thinking, business expertise, positive can-do attitude and drive as a professional made him an absolute pleasure to work with and served as an inspiration to me and the rest of the team.

If you and your organization are ever in need of someone that can deliver under pressure, no slip-ups, just excellent results, Miguel is your man!

Skills

A concise list of some of the most valuable professional skills I possess. My tricks of the trade and what I can bring to the table.

Team Leadership

Competitive Analysis

Product Positioning

Market Share Analysis

Sales Pitch

Business Plans

Marketing & Strategy

Product Launches

Product Roadmaps

Presentation and
Public Speaking

Contact

Get in touch with me if you would like to do business together, share an idea or just say hello.

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My Gallery

See where I have participated as a keynote speaker at sales meetings, customer events and scientific symposiums.

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